As a Senior Manager of Enterprise Design Systems, I lead design efforts, with a strong focus in systems thinking, holistic user experiences, user research and accessibility. As part of my current role at CVS Health, I serve as a player coach that equally leads a team of designers, and contributes to creating flexible, accessible and reusable UI components and usage documentation. Some notable successes include producing several web atomic components and patterns, facilitating usability testing to validate solutions, along with strategic design system adoption across digital teams, and process improvement initiatives.

Specific to my last role at Bottomline Technologies, I was aligned with the Legal Spend Management SaaS product line, embodying agile & design thinking methodologies, partnering UX, Product & IT for business & user goal alignment, while leading the charge on UX research & design methods. I also lead an organization wide UX convergence efforts that bring all lines of business together to review work, generate ideas, and collaborate on upcoming projects.

Previously, at Liberty Mutual, some of my notable successes include the management and mentoring of junior designers to provide feedback and support for their development, along with strategic cross-journey initiatives. Some examples of those initiatives include persona development, customer journey mapping, card sorting exercises, accessibility testing, design system pressure testing & component development, logo & illustration work, moderated & unmoderated usability studies, and organizing UX team design reviews.

I have been successful in my role because I utilize a variety of user research methods, while creating a collaborative environment for brainstorming and support. I thrive off open communication for transparency and alignment, encouraging and empowering others. I am also a proponent of user testing early and often, organizing team involvement in planning, facilitation and observation, feedback synthesis and prototype iteration. I keep my skill set current with conferences, trainings, and fresh design trends and experiences that our customers are seeking.

With more than 17 years in the design field, I am adept in strategic and conceptual design, user research, effective collaboration, and communication which are key in creating successful products. I have prided my ability to offer impactful creative design solutions in the web and print spaces to support business and customer objectives for a better user experience. If you'd like to know more or have a project you'd like to discuss, don't hesitate to reach out at info@alishaedwards.com