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Hey, Iโm Alisha Edwards! ๐ Iโm a UX Designer with over 16 years experience creating seamless and meaningful experiences for users.
Featured Work
Take a look through a wide variety of projects I have designed. My portfolio includes web, print, logo, and illustration work.
Best Practices
Successful design should have a clear purpose, and fulfill a specific user need in the most effective way possible. Simplicity is important โ remove all the clutter from design until it breaks.
Process
I utilize a framework for innovation that includes defining the problem and why itโs important through research, observation, and understanding to create a point of view. Next is brainstorming, ideation, prototyping and testing, presenting outputs and reflecting on learnings.